Chapter Two revs up consumer interest with different agents on new missions
You won’t find the Ford Fiesta in a car dealer’s showroom.
But that doesn’t mean you haven’t heard about it.
The car isn’t being released in the U.S. until this summer, but the Fiesta Movement’s social media campaign has already created a lot of buzz about the vehicle.
Ford recently finished up Chapter One of the campaign, which put 100 people behind the wheels of a Fiesta for a six-month period. “Agents” were asked to document their adventures with the car through social networking sites, along with putting content on the Fiesta Movement Web site.
Now, Ford has launched Chapter Two of the campaign. This time, instead of concentrating on the drivers, the attention is on the Fiesta itself.