Fourth of July marketing goes beyond red, white and blue

Visuals of fireworks took first prize in social media marketing over the holiday weekend. Plenty of brand managers showed a strong online presence. Here’s a sampling of the action.

Among the countless images of fireworks and hot dogs, marketers showed creative versions of stars and stripes for July Fourth online.

Efforts ranged from sharing patriotic images and nostalgic photos to promotions and events centered around an American salute.

From live streaming fireworks displays to colorful cake recipes, American flag depictions abound:

History was also prevalent:

Brand managers at Tiffany’s offered something shiny:

Some organizations took the opportunity to announce new initiatives, such as the Beard Foundation’s expansion to Pinterest:

Disney Parks live streamed its fireworks presentation from its famed Magic Kingdom:

Some social media managers focused on unity and a countrywide celebration:

From pet safety to grilling tips, brand managers wished Americans a “safe and healthy” holiday:

What notable holiday-themed social media marketing efforts did you notice, Ragan readers?

(Image via)

Topics: PR

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