Fourth of July marketing goes beyond red, white and blue

Visuals of fireworks took first prize in social media marketing over the holiday weekend. Plenty of brand managers showed a strong online presence. Here’s a sampling of the action.

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Among the countless images of fireworks and hot dogs, marketers showed creative versions of stars and stripes for July Fourth online.

Efforts ranged from sharing patriotic images and nostalgic photos to promotions and events centered around an American salute.

From live streaming fireworks displays to colorful cake recipes, American flag depictions abound:

Ready for #July4th? Stop by Sunshine Seasons for this star spangled sweet – this weekend only! #Epcot pic.twitter.com/7bvoSltAt3

— WDW Today (@WDWToday) July 3, 2016

#Happy4th ⚾️ @CitiField!

[ Preview https://t.co/fNacHUQrUx ] pic.twitter.com/p9rxZVIUkk

— New York Mets (@Mets) July 4, 2016

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