Is your content data-driven, or laden with opinionated drivel?
Filling your pieces with personal preferences and hot takes will do very little to win over a skeptical audience. Data-backed stats from respected sources, however, can make your work more influential, trustworthy, compelling and persuasive.
If you’re not sure where to find relevant data, Column Five Media has a list jam-packed with 106 reputable sites and sources to beef up your visual communication arsenal.
The compilation is broken into industry-specific sections that provide deep insight for a multitude of beats.
Here’s a sample:
Academic, world and government sources
- UNData: A statistical storehouse of all United Nations data.
- Amazon Public Data Sets: A repository of large datasets relating to biology, chemistry, economics and physiology, including the Human Genome Project.
- Pew Research: Public opinion polls, demographic research, content analysis and other data-driven social science research.
- Google Scholar: A wide array of information, including articles, theses, books, abstracts, white papers and court opinions.
- FiveThirtyEight: Statistical analysis about elections, politics, sports, science, economics and more.
- Qlik DataMarket: Data related to economics, health care, food, agriculture and the automotive industry.
- The Upshot by The New York Times: News, analysis and graphics about politics, policy and everyday life.
- Enigma Public: Broad collection of open data, curated for easy perusing.
- Gallup: Data-driven news based on U.S. and world polls. (Gallup also tracks business-related topics such as employee engagement.)
- Bureau of Labor Statistics: U.S. government data collection of employment-related stats across regions, states and local areas.
- The CIA World Factbook: Facts on every geographic entity in the world, with a focus on history, demographics, governance, economics, communications, transportation and military issues.
Content marketing sources
- Buffer: Substantive insights on digital marketing.
- Moz: SEO-related stats and data.
- HubSpot: A large repository of marketing data.
- Content Marketing Institute: The latest news, studies and research on content marketing.
Social media sources
- Facebook Graph: API that pulls data about Facebook engagement.
- SocialMention: Real-time social media search and analysis.
- Google Trends: Data and trends by search engine engagement.
Of course, statistics are just a jumble of lifeless numbers on their own. It’s up to you to breathe life into data, and to find the compelling story beneath the figures. That’s the key to crafting compelling infographics.
Have a look through the rest of Column Five Media’s collection of free data sources here.