Free data sources to beef up your infographics

Your personal opinions and hot takes won’t convince a skeptical audience. Mine these resources for hard facts to back your claims.

2019 data PR planning

Is your content data-driven, or laden with opinionated drivel?

Filling your pieces with personal preferences and hot takes will do very little to win over a skeptical audience. Data-backed stats from respected sources, however, can make your work more influential, trustworthy, compelling and persuasive.

If you’re not sure where to find relevant data, Column Five Media has a list jam-packed with 106 reputable sites and sources to beef up your visual communication arsenal.

The compilation is broken into industry-specific sections that provide deep insight for a multitude of beats.

Here’s a sample:

Academic, world and government sources

  • UNData: A statistical storehouse of all United Nations data.
  • Amazon Public Data Sets: A repository of large datasets relating to biology, chemistry, economics and physiology, including the Human Genome Project.
  • Pew Research: Public opinion polls, demographic research, content analysis and other data-driven social science research.
  • Google Scholar: A wide array of information, including articles, theses, books, abstracts, white papers and court opinions.
  • FiveThirtyEight: Statistical analysis about elections, politics, sports, science, economics and more.
  • Qlik DataMarket: Data related to economics, health care, food, agriculture and the automotive industry.
  • The Upshot by The New York Times: News, analysis and graphics about politics, policy and everyday life.
  • Enigma Public: Broad collection of open data, curated for easy perusing.
  • Gallup: Data-driven news based on U.S. and world polls. (Gallup also tracks business-related topics such as employee engagement.)
  • Bureau of Labor Statistics: U.S. government data collection of employment-related stats across regions, states and local areas.
  • The CIA World Factbook: Facts on every geographic entity in the world, with a focus on history, demographics, governance, economics, communications, transportation and military issues.

Content marketing sources

Social media sources

Of course, statistics are just a jumble of lifeless numbers on their own. It’s up to you to breathe life into data, and to find the compelling story beneath the figures. That’s the key to crafting compelling infographics.

Have a look through the rest of Column Five Media’s collection of free data sources here.

COMMENT Daily Headlines

Sign up to receive the latest articles from directly in your inbox.