For all the talk about other channels, email remains the most popular means of sharing information and driving employees to organizations’ content.
It can also be a perilous means of exchange, as accidental forwarding can destroy personal and business relations, and snide remarks about a client can get you sued.
In a free guide from Ragan and PoliteMail, experts ranging from communicators to attorneys offer tips on how best to use the powerful communications channel. “How to Harness the Power of Email in Internal Comms” will sharpen your engagement—and might even save you from a lawsuit.
Done right, email can complement your intranet and drive people to your content, says Michael DesRochers, managing director of PoliteMail.
“Intranets can become ghost towns,” DesRochers says. “Email loops people back in.”
The guide offers numerous takeaways in three broad areas: