From morons to media darlings

The journey of the Rock Paper Scissors games Ah, the sweet victory of winning a major primetime placement on CNN—two years after one of its news anchors calls you "a bunch of morons.' That's what happened to Lisa and Doug Walker, a husband-and-wife PR team who put their skills together to wrangle some PR for Doug's organization, the World Rock Paper Scissors Society. On a shoestring PR effort, the group now attracts dozens of worldwide journalists to its annual world championships, and last year, got a minute segment on CNN's News Night with Aaron Brown.

Background: About 10 years ago, Doug Walker, now a Web consulting associate for Hill & Knowlton in Toronto, and his brother Graham "took over' the Rock Paper Scissors Society. It's the official body for the competitive hand game. "The society actually dates back to England in 1842,' says Doug. "It moved to Toronto sometime after World War I.'