From obscurity to Twittereity in one little tweet A study of Twitter cites its ‘pointless babble’ and ends up going viral. By Ragan StaffAug. 28, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.