Gap logo a no-go? Flurry of opinions on rebranding bid

No one will forget the social media firestorm that erupted when Gap changed its logo. Designers and communicators hated the new look, and they said so on every corner of the Web. Here’s our take on this PR disaster.

UPDATE: Gap will retain its old logo, the company announced on its Facebook page Monday.

In a statement, Hansen says, “All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on any further.”

The old logo has indeed returned to the website.

“At Gap brand, our customers have always come first,” Hansen says. “We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.”

She went on to say that Gap will handle things differently if they decide to change their logo in the future.

It’s undeniable. A lot of people (88 percent) who know branding don’t like Gap’s new logo, which the company quietly unveiled Monday on its website.

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