The struggle is real. Just ask any communicator or marketer.
Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. Symptoms include dull, uninspired copy, dread and even writer’s block.
Surprisingly, penning poetry might help get your prose back on track. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release.
1. Get out of your head—free write. “Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. “That’s why we self-edit when we write.”
Her advice is to “Get out of the toxic cycle of self-editing,” she says. “Lower your writing inhibitions by committing to free writing for 15 minutes a day. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”
Ferlotti says free writing means no stopping, no editing, no rewriting—and no expectations.