GIF search, Instant Articles boost marketers’ visual options

Twitter, Facebook and Instagram are making it easier—and safer—for brand managers and ambassadors to share photos, videos and GIFs online.

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What once was said in a paragraph—or 140 characters—is now being summed up in a meme or GIF.

Twitter is joining the ranks of other social media platforms in embracing the popularity of visual content and the changes in how we communicate online.

On Thursday, the social media platform announced that it’s rolling out a GIF-search feature:

The GIFs are coming! Get ready to search and send GIFs in Tweets and Direct Messages:

— Twitter (@twitter) February 17, 2016

In a company blog post, Twitter explained how the search will work:

Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. So if you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button. You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO.

The search is powered by partners Giphy and Riffsy, and plays off the growing popularity of looping images.

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