Gillette has put a new spin on its 30-year-old tagline, “the best a man can get”—and many are criticizing the move.
Our tagline needs to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve… Because the boys of today are the men of tomorrow.
We’ve all got work to do. And it starts today.
Gillette launched its campaign with a short video it published on YouTube and shared across its social media profiles:
— Gillette (@Gillette) January 14, 2019