Global communication team eases merger for employees

Learn how 67,000 employees in 28 countries received accurate, consistent and timely information during the merger of ClientLogic and Sitel Corp.

But if any merger has the potential to cause anxiety and restlessness in its employees, the chances increase significantly when there are 67,000 workers in more than 145 facilities in 28 countries.

“We knew that mergers create an environment of uncertainty and that a lack of consistent, controlled communication will fuel gossip and skepticism that can cripple an organization,” says Shirley Loebsack, director of marketing at the Nashville, Tenn.-based company. “The size and scope of our global work force added a unique set of challenges to delivering consistent communications.”

Intensifying the internal confusion was the fact that although ClientLogic was doing the acquiring, it took the more recognizable name Sitel—which also happened to have double the revenue and number of employees.

“It was a publicly traded company that was twice the size of ClientLogic,” says Dan Borgasano, an account supervisor at Schwartz Communications, which represents Sitel. “As you can imagine, this created a tremendous amount of questions internally. Sitel’s communications team not only had to answer these questions, but also relay the new company’s strategy and its ‘Vision. Passion. Purpose.’ mantra to all employees.”

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