GM CEO ready to travel in steerage New Wal-Mart CEO may need some media training; useful Web sites for your exec speakers; how PepsiCo’s CEO branded the phrase “performance with purpose.” By Ragan StaffDec. 1, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.