Social Media GM’s social media audit reveals what its customers really want Starting with an audit of what it’s doing right and what it’s missing in social media, the automotive company’s efforts have pulled departments together. By Matt WilsonNov. 2, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.