Good morning, communicators:
The Chicago Tribune reported that along with increased internet usage (21%), Wi-Fi calling minutes (93%) and streaming services (85%), the most popular products people are purchasing include frozen cookie dough, all-purpose cleaner, spray disinfectant, dry refrigerated yeast and personal thermometers.
The data was aggregated from “pollution reports, to smartphone app downloads, to retail purchases.”
You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. Perhaps you can offer a recipe with long-lasting pantry items or launch a contest with your social media followers in which they dress up as their favorite TV character using the items inside their homes.
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