Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Good morning, communicators:
The Chicago Tribune reported that along with increased internet usage (21%), Wi-Fi calling minutes (93%) and streaming services (85%), the most popular products people are purchasing include frozen cookie dough, all-purpose cleaner, spray disinfectant, dry refrigerated yeast and personal thermometers.
The data was aggregated from “pollution reports, to smartphone app downloads, to retail purchases.”
Image courtesy of Chicago Tribune.
You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. Perhaps you can offer a recipe with long-lasting pantry items or launch a contest with your social media followers in which they dress up as their favorite TV character using the items inside their homes.
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