Grow your LinkedIn influence in 5 steps

Establishing yourself as an influencer on the professional social network is a lot easier than you may think. Here’s how to do it.

Ragan Insider Premium Content
Ragan Insider Content

Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals?

You bet.

Building LinkedIn influence is the key to becoming both a trusted authority and likable expert.

The good news is not that many LinkedIn users are interested in building influence. That means you can stand out and take the lead.

LinkedIn doesn’t have to anoint you as an influencer for you to get started. You simply have to regularly engage in the activities that build influence.

Here are five tips to help you start growing your LinkedIn influence:

1. Create and share influential content on LinkedIn.

There are multiple opportunities to share your content on LinkedIn, such as status updates, group discussions and even sharing entire blog posts via the new LinkedIn Publishing Platform.

However, you don’t want to share just any old content. You want to share influential content.

How can you know if your content is influential?

Whether you are creating and sharing content that is relevant to your industry or content that has more universal appeal, your goal should be to help others solve a problem, achieve more or become smarter about something they care about.

Share content that:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.