Guess what. Social media is not new

How we communicate now is how great communicators always have

Engage. Form relationships. Share content. Social media is the answer. There has been a fundamental shift in how we communicate.

I’m sick of hearing it. This is not new information. How we communicate now is how great communicators have always worked their trade. Word of mouth has always been powerful. Social media may be a new term but the theories and fundamentals are not.

Excluding the new term, social media is nothing new.

What is social media?

There are many definitions of social media. I’m a simple guy who lives by simple definitions. To me, social media is about people communicating and collaborating online.

We can talk about openness and transparency, but the core reason for joining is communication. I concede that the speed and technologies that underwrite this process are different today. And yes, more people are involved in this channel than there were previously. However, people have always communicated and collaborated online.

A long time ago, in a galaxy far, far away