Well, wipe that image from your mind, because Harley Motor Co. is looking to prove that its customer base doesn’t fit any set profile. In a YouTube video released in February, the company encouraged followers to use the Twitter hashtag #StereotypicalHarley with the idea that there’s no stereotype at all.
“There are people who, in the back of their minds, they aspire to this lifestyle and this brand, but they have trepidation and fear of, ‘Will I be accepted?'” says Paul James, director of product communications for Harley-Davidson. “When you see other people that look like you who are Harley riders, and maybe you don’t expect them to be, I think it does change your perception.”
According to the tweets he’s been seeing, perceptions are changing.