Has the social media press release withered on the vine?

The once cutting-edge way to pitch hasn’t met expectations

A couple of years ago, the social media press release was all the rage. No longer would companies send tree-killing press kits to reporter, or issue boring press releases with canned quotes from senior executives that no one ever used.

Instead, the social media press release would revolutionize everything by providing reporters and bloggers with an engaging, interactive and user-friendly way to get information, audio clips, photos and videos—everything that a time-strapped reporter or blogger needed to do their jobs, while giving companies a way to really tell their stories.

As important, it was also seen as a way for PR firms to charge clients premium fees because, after all, there’s a lot more work to prepare a social media press release compared with a 400-word text-only press release.