I’ve worked with many people who mistrust or dislike members of the news media.
One recent group of trainees from a public entity was more emphatic in their hatred of journalists than I’d ever encountered before.
This group constantly felt besieged by a rapacious press corps that couldn’t be satiated, and they believed that reporters were far too busy pursuing their own predetermined agendas to give them a fair shot.
Given the hostility of this group toward members of the press, I decided to try something different. The result was striking, if not outright shocking.
Instead of playing the role of reporter (as I usually do in media training sessions), I decided to divide the group in half.
The first group played their usual role of serving as corporate spokespersons. I gave them a scenario to work with, asked them to develop their messages and media strategy, and told them to assign a person who would deliver a press conference.