Health care ad campaign puts focus on viewers American Cancer Society’s ‘Now or Later’ push for comprehensive reform spans social and traditional media and plucks the heartstrings. By Jessica Levco@raganreporterJuly 31, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.