The Meat Team can assist your staff with expertise—and equipment
If you face the prospect of keeping a sense of community among staffers in many locales, you might call in the Meat Team. No, not for a company barbecue, but to support and hone your in-house video efforts.
Dutch publisher Elsevier did just that. The 128-year-old company faces a tall task keeping up with its far-flung work force—7,000 employees spread across 25 countries—so it continually seeks ways to bond across the miles.
Janet Blanner, Elsevier’s vice president of global internal communications, liked the idea of having employees generate videos for broadcast on the company’s Web site. She didn’t like the idea of sending out Flip cameras and keeping her fingers crossed.
“We wanted to have a little bit more structure,” Blanner said. She also sought better quality than what Flip cameras afforded.
A Google search of “internal TV” turned up Meat Team, a Los Angeles-based company that shepherds user-generated video projects, providing professional equipment along with guidance and editing.