Apparently geniuses don’t always have time to use spellcheck.
Clothing retailer H&M wanted to sell a T-shirt featuring the Thomas Edison quote, “Genius is one percent inspiration and ninety-nine percent perspiration.”
H&M is certainly perspiring now after the gaffe it made when creating the shirt:
— Proofreading London (@Proof_London) April 30, 2015
Mashable reports that the misspelled shirt was last for sale on the site back in March, and images of the shirt have been removed. The spelling H&M used is closer to how the word “ingenious” (which is derived from a different root though it sounds similar) is spelled.
The brand hasn’t commented on the shirt, which is actually probably a “genious” move.