It is easy for journalists and industry professionals alike to chuckle or sneer at PR flops, to pounce on blunders with how-could-they-be-so-dumb stories, blog posts or tweets.
I’ve been guilty myself. How often, though, do we call out the wins—the story placement in a major newspaper, the Christmas tree that dispenses beer, the press release touting bacon-scented underwear?
This holiday season, as we gather in our Norman Rockwell living rooms to sip hot cocoa and guffaw at old family photos, let us reflect on the victories large and small memorialized with the Twitter hashtag #PRwin.
#PRwin offers a range of call-outs: pats on the back, links to articles, guileless self-promotions by PR pros thrilled by a successful pitch. If you’re so inclined, how about joining in?