Social Media How 8 popular brands are using Facebook tabs Companies like Target, Delta, and Threadless are using this important feature to drive business, spark awareness, and build a deeper level of engagement. By Arik HansonMay 21, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.