Social Media How a blender company got a half-billion YouTube views Blendtec’s “Will It Blend?” series of videos earned nearly 500 million views because the company used a social media tool after building a strategy, not as the strategy itself. By Matt WilsonApril 20, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.