How a comms pro can head off an ‘elementary’ error

Communicators’ font of knowledge more than just knowledge of fonts.

Communicators’ font of knowledge more than just knowledge of fonts

There’s an old saying in print journalism: It takes a dirty mind to run a clean newspaper.

Apparently it also takes a dirty mind — or, at least, a communicator’s eye for typefaces — to run a clean classroom. In the following case, one school teacher almost unwittingly distributed to her third-graders some school materials with X-rated lettering.

Though the incident took place almost three years ago, the lesson it offers endures: Not including a communicator in a project could result in embarrassingly bad publicity, as well as ill will.

Sexy font suggests tawdry activity

The screwup took place in September 2006, when a teacher at Pine Tree Elementary School in Monroe, N.Y., made a student handbook for a parent-teacher conference. That’s when things got interesting, according to Loreen Gill, who was part of a communications team that served the Monroe-Woodbury Central School District.

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