Crisis Management How a crisis assessor is like a fire marshal Crisis expert and author Jonathan Bernstein explains why so many companies don’t have worthwhile crisis plans, and why they need them. By Matt WilsonNov. 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.