How a sushi fan drew 47K Instagram followers as a micro-influencer

Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.

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How a sushi fan drew 47K Instagram followers as a micro-influencer

My sushi addiction turned me into a micro-influencer.

In 2016, I started @Philly_Sushi, an Instagram account that combined two of my favorite things, sushi and the city of Philadelphia. With so many local sushi restaurants with wide-ranging menus, I wanted to help fellow enthusiasts find the best spots.

Three years after creating my account, I’ve gained over 47,000 Instagram followers.

The growth of Philly_Sushi—while organic—was laborious and strategic. That included building collaborative relationships with numerous sushi restaurants in Philadelphia and working alongside other food influencers, all to elevate my page through consistent, engaging content and with my network of brand ambassadors fueling the page’s success.

This journey has reinforced my long-held views on the boundless power of social media, where a seemingly simple idea can proliferate into an epochal platform. To that point, by 2020  influencer marketing is expected to reach $101 billion.

As more and more opportunities emerge for micro-influencers, there has never been a better time to pursue your passion on social media, but you have to stand out. Here’s how:

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