How a webcast inspired the workforce at Northwestern Mutual

The Milwaukee company celebrated its new headquarters with a town hall that united its nationwide employees—and the buttoned-up firm learned how to loosen up and have fun.

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Imagine how set in your ways your culture might be if your company had been around for 160 years, like Northwestern Mutual, a Milwaukee financial services firm.

In “Hello, Future: Transforming culture through video,” Olivia Hare, assistant director of corporate strategic communications, tells how a creative approach to a webcast town hall shook up Northwestern Mutual.

Metrics showed people were highly engaged by the town hall that organizers crafted to be a fun reawakening of the country. More than 70 percent of the staff participated, and 66 percent of respondents reported they felt energized about the company’s future.

Northwestern Mutual hosted the webcast and other events to celebrate the opening of its snazzy new headquarters in downtown Milwaukee. Although the firm has three other campuses, its chief executive didn’t want the events to be exclusive to Milwaukee, Hare says.

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