How and why to build a distinctive company culture

It entails more than an open floor plan and Foosball Fridays. Aligning your mission to your organization’s past and future helps set a compass for navigation and keeps staff on board.

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After all, as the founder and sole full-time member of your company, you are the culture. However, developing your organizational culture can help you grow and create a consistent workplace environment. defines company culture as “the pervasive values, beliefs, and attitudes that characterize a company and guide its practices.” Culture is your company’s personality, but it also encompasses your vision and values and how you do things. Your culture should be reflected in your branding and your messaging.

Your culture should influence the types of clients and projects you accept, as well as whom you partner with, contract or hire. Every decision, including how you use or invest your business resources, should connect to your culture.

Culture provides a structure for how you accomplish work, compete in the market and interact with your community. Your culture is—or should be—the underpinning for your business.

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