How bad grammar may be damaging your brand

A Forbes columnist has argued that ‘Internet speak’ and brands trying to sound like their customers could be eroding reputations.

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If you watched “Weird Al” Yankovic’s video for his new song “Word Crimes” this week, you saw a pretty great summary of grammar’s sad state.

Your brand, it seems, might be in danger as well.

It’s easy to blame the Internet’s hyper-speed culture for creating some super annoying shorthand, but for some of us, grammar is still valued.

Writing for Forbes, Jason DeMers asks an important question: Is bad grammar killing your brand? He writes:

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