If you watched “Weird Al” Yankovic’s video for his new song “Word Crimes” this week, you saw a pretty great summary of grammar’s sad state.
Your brand, it seems, might be in danger as well.
It’s easy to blame the Internet’s hyper-speed culture for creating some super annoying shorthand, but for some of us, grammar is still valued.
Writing for Forbes, Jason DeMers asks an important question: Is bad grammar killing your brand? He writes: