PR How Blendtec whips up social interest—and measures it With a staff of only two, part-time social media managers, the blender manufacturer has become an online powerhouse. By Matt WilsonJan. 11, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.