How brands can be as popular as celebrities on Twitter

Lady Gaga and Justin Bieber have followings most companies can only dream of. Steal their secrets to build a massive Twitter following of your own.

Ragan Insider Premium Content
Ragan Insider Content

Lady Gaga reached 20 million Twitter followers last week. It made me wonder: Is there any way regular Joes like you and me can build a Twitter community as large as that of a celebrity?

Why not take a few lessons from the stars themselves? Here are five things Lady Gaga, Justin Bieber, Kanye West, Kim Kardashian, and Ryan Seacrest can teach us about growing fans and followers.

1. Make it visual.

When people discover your Twitter page for the first time, you want to leave a lasting impression that will keep them coming back. Invest in a custom Twitter background that represents you or your brand.

Keep the color scheme and logo consistent with your other Web properties, and don’t forget to make it fun. Changing your background every so often is a good way to make your page more visually appealing, but be sure to keep your profile picture the same so people can easily recognize you.

2. Show fans some love.

It’s not just about you. Your community wants you to hear them, so recognize people for making the effort to follow and interact with you.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.