How brilliant blog comments can boost your business

Do you follow up with customer questions on your blog, or pop in on other industry blogs? Here’s the best way to do it.

Ragan Insider Premium Content
Ragan Insider Content

Then the comments start to roll in. This is where you can take your company blog from good to great.

Writing stunning blog comments is an art and, if you master it, your business can attract more leads and command more respect. Here are some tips:

1. You can build relationships with customers.

Answer questions. When you maintain a blog for your small business, your readers expect a certain level of customer service. If they ask questions about points in your post or your products and services, be sure to reply promptly. Let readers know you’re a reliable, responsive resource.

Use your voice. Your company blog allows you to take on a more casual, conversational tone than what might appear on your website. Write your blog and comments with a strong, personal and friendly voice that gives readers a better idea of the real person behind the brand. They’re more likely to connect when they can relate.

Get real feedback and insight. Comments are your chance to find out what your customers really think about your business. Write comments that encourage conversation. Let readers know you appreciate their input, and use it to improve how you do business.

2. You can build relationships with bloggers.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.