There is a war for attention on social media (and everywhere else your marketing content lives).
The only way to win is to rise above all the noise; for you to do that, customers must hear your music.
How noisy is it exactly? Every minute:
These numbers are likely to make your eyes glaze over, and by the time you’re done reading this list, another minute has passed, so you might as well start the list from the top again. This process repeats 1,440 times per day, 7 days a week, 52 weeks a year. Such is the unrelenting power of content on social media.
When faced with this staggering and relentless barrage of content, how can you cut through the noise? That’s the question that every social media marketer tries to answer.
In any human, natural or economic system, when there is an overabundance of some commodity and there is a limited capacity to consume that glut, something has to change. What worked in content marketing a few years ago—when content was a novelty—will not work in this era of overwhelming information density.