Internal How Canada’s largest bank made its environmental message stick The Royal Bank of Canada took some bruising from environmental advocates upon starting up a clean-water program, but a long-term strategy helped show it meant what it said. By Matt WilsonJune 27, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.