How companies are preventing turnover right now—and fighting to bolster retention

A new study sheds light on how others are battling against a tidal wave of resignations, which offers key insights into how comms pros should respond.

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The role of the communicator is constantly evolving.

But as “The Great Resignation” rages on at a staggering pace, many are being pressed into battles that have historically been waged by HR personnel and higher-level execs. As a new study from Joblist reveals, companies are in an all-out war to keep the talent they have—and win the hearts and minds of fresh, new recruits.

The study, which asked employers what they’ve done to prevent turnover and employees to share how their bosses can improve retention, found:

Looking at the data, it appears that what we have here is a massive failure to communicate. Or, more likely, a failure to recalibrate expectations, policies and tactics based on employee feedback.

The stark gap between what employers are doing to bolster retention, and what their own employees are saying they need, illustrates a telling breakdown. And it’s certainly one of the reasons why “The Great Resignation” shows no signs of slowing.

Just look at Joblist’s data on why employees recently quit or are considering doing so:

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