The U.S. is experiencing a fresh fire of social justice awakening in 2020.
Businesses across the country and from every industry have issued strong statements condemning police brutality and systemic racism. Some have offered apologies for being part of the problem. Many more have remained silent either out of fear, apathy or ignorance.
Those in the last category are on the wrong side of history, but they’re also missing a crucial business opportunity. Chantal Romain, the NBA’s director of social responsibility, player programs and marketing communications, and Michelle Flowers Welch, CEO of Flowers Communication Group, shared smart strategies for companies keen to capture this historic push for justice during Ragan’s “The Communicator’s Role in Diversity, Equity and Inclusion” virtual conference on Sep. 18. Both agreed that communicators have a special role—and responsibility—in continuously pushing for equality.