How content can drive engagement in social media groups

You want your employees to join a specific company social media group? Make sure the content is attractive and exclusive to draw them in.

Communicators Roundtable Exclusive

A private Facebook group can be a useful tool for employee communications.

It’s free, and if most of your workers use the social media network, it offers a place to create community, particularly during remote work restrictions. However, you should be thoughtful about how to get people to join.

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