Curation, collaboration and crowdsourcing are three buzzwords you’ve probably heard bandied about recently. But what do they mean exactly, and why should communicators take advantage?
Here’s a quick rundown:
Shel Holtz discussed the value of curation at a BlogWorld presentation I attended in New York City, casting the communicator in the role of “curator of content,” or one who delivers informative content from various sources to a targeted audience. He says it’s a great way to become a trusted guide for useful content about targeted topics.
Communicators can offer curated content to targeted groups within their organizations, offering a valuable service to their time-strapped workforce. Curated content may help employees work more efficiently and make more informed decisions. Just be sure to ask the original authors for permission before you post their content.