The successful book “Emotional Intelligence 2.0” has renewed excitement about shaping the culture of PR—and the workplace.
The focus on emotional intelligence—known as EQ—in tandem with IQ is important to the very survival of any working environment.
Within the PR profession, we have witnessed EQ’s increasing significance, given the existence of 24/7 digital media and growing demands from clients.
Clients are engrossed in their social media presence and how they appear to the public. Deadlines and emotions—along with expectations and results—routinely run high. Some extensive studies state that emotional intelligence drives culture, which in turn affects strategy and business outcomes.
PR pros are expected to master communication and act as a brand’s voice with 100 percent authority and objectivity—every moment of the day.
EQ in modern public relations
A recent definition of PR requires performance recognition in addition to the multidisciplinary purview of agency practitioners.