Social Media How FedEx uses ‘social courage’ to engage online The delivery and logistics company had to change the mindset of executives to communicate better with employees and customers. By Matt WilsonJuly 23, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.