How fun boosted the bottom line at Assurance

With a slogan drawn from a 1980s rock group’s anthem, an insurance broker reversed its slide and became an industry leader. And how come you’re charging so much for those sodas in the break room?

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You’d be amazed what a soda machine can teach you about building an inspiring place to work.

Fifteen years ago, Assurance was just another insurance brokerage in a cutthroat industry. As the business stagnated, an employee survey revealed undercurrents of unhappiness.

What really got their goat, it turned out, was those $1.25 sodas in the lunch room, says Chief Marketing Officer Steve Handmaker. Why, the grumbling went, was the company sticking it to the employees on something so petty?

“This was clearly not an organization that was sustainable for the long term,” Handmaker says.

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