How Glassdoor can benefit internal communicators

Employee surveys are fine, but not everyone on staff will be completely candid in that format. Checking Glassdoor regularly can afford you insights into what’s really going on in your culture.

Ragan Insider Premium Content
Ragan Insider Content

When you hear Glassdoor, what comes to mind?

Right? Not so fast; the 2016 version of Glassdoor is a whole lot more.

It’s where companies craft “employer brands” online. It’s a place to showcase your company culture with genuine language from your current and former employees. It has 30 million users, and it’s still growing.

Until recently, Glassdoor was a channel most likely managed by HR. Essentially, it’s been an employer brand platform.

There are huge benefits for communicators as well. That’s not to say communicators should manage the platform (although, in some cases, that would help), but there are powerful benefits to communicators’ paying close attention to Glassdoor.

Ask yourself:

Do you want a true look at your culture?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.