How holograms will shake up the PR industry

Three-dimensional projections are no longer a wish for the future. Soon, CEOs and reporters could be beaming into meetings and press conferences. Here’s what to expect.

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I recently wrote about holoportation.

It might be the coolest thing I’ve ever seen.

Remember in “Star Wars” (the original one from the ’80s) when Princess Leia delivers a message to Obi Wan Kenobi via hologram? That’s what I’m talking about, except far more advanced—and real!

Imagine being able to attend Thanksgiving dinner with your family members who live 2,000 miles away, but from the comfort of your home.

You wouldn’t have to deal with the holiday rush at the airport, amateur travelers or people asking TSA agents if they have to take off their shoes.

If you wanted to leave dinner before Uncle Rich got drunk and started talking politics, all you’d have to do is turn off your headset. You wouldn’t have to dodge guilty looks from your mom, or Aunt Theresa trying to shove more food down your throat.

Of course, attending via hologram also means no leftovers, but there have to be some sacrifices in the name of convenience.

The technology is ready, and it’s quickly becoming accessible to companies.

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