Crisis Management How Ikea can rebound from its plummeting reputation After a handful of crises and some terrible PR in the last few months, the self-assembly furniture chain’s reputation in the U.S. has taken a huge dip. What can it do to recover? By Matt WilsonMarch 27, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.