How immersive 360-degree video could work for your organization

New technology is pushing marketers to be innovative in how they get their clients in front of new audiences. Is VR technology worthy of investment?

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Immersive web design is enjoying a renaissance of sorts, transforming users’ expectations and making their online experiences more valuable and memorable. Now, more than ever, technologies like 360-degree video storytelling are taking immersive websites to the next level.

How does 360-degree video enhance the digital experience, and when is it appropriate?

Whether you’re a developer, content creator or marketing decision-maker, here are things to consider:

Video content can take digital storytelling to the next level.

Communicators always aim to shape a web experience into a story, not a simple information dump. Video can be an extremely powerful, effective way to tell that story.

Websites with videos absolutely receive more clicks and overall engagement. Visitors stay on the site longer and explore a little more. Immersive video is the perfect way to maximize that user engagement.

When people watch a 360-degree video, they have more opportunities to interact with the video content (and thus the product or brand). On the digital side, designers can zoom in on certain areas and add calls to action, links, hot spots and other copy using JavaScript.

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