How Intuit became one of Fortune’s ‘social media stars’

The accounting software maker doesn’t simply encourage its upper-level managers to communicate openly with employees. It expects them to do so.

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“It’s not about social media as much as it is about how we engage employees,” she says. “The focus is on having employees who really love being here.”

The philosophy of social media—openness and transparency—is part of Intuit’s DNA, Yee says. Managers are required to engage in regular dialogue with employees. “It’s not only OK for other leaders to do that. It’s an expectation,” she says.

As a result, employees feel free to speak up and create innovative ways to share ideas.

In person

Questions that often plague communicators, “Can we do this?” or, “Is this OK?” aren’t part of the language at Intuit. Yee says there’s always a more pressing question: “Is this the best way to get a dialogue going?”

The driving force behind that unusual way of doing things is Intuit’s CEO, Brad Smith. Every year, Smith travels to about a dozen of Intuit’s biggest offices and talks to employees, first in a big auditorium where he takes questions from a few hundred folks, and then in a smaller setting where he chats with a handful of employees over a meal.

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