PR How Michigan State reinvented the president’s report The annual document meant to inform alumni and donors what the university has done in the past year has become a multimedia PR campaign that’s drawing huge amounts of attention. By Matt WilsonFeb. 13, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.