Most articles will tell you that poor grammar can kill sales.
Though not as damning in blog posts as in sales copy, grammatical errors can dissolve credibility, resulting in fewer sales.
Is there anything empirical to support this?
Although spelling mistakes haven’t been heavily researched in relation to revenue, optimization or growth, there is some research that suggests spelling mistakes damage credibility. Some business experts directly correlate spelling mistakes to lost revenue.
Why is it important to be detail oriented?
Signing up for Loop11 the other day, I noticed this:
Although it was a minor error, it made me rethink the credibility of the site.
Of course, we all make mistakes. HubSpot listed 11 high-profile spelling mistakes in this blog post, including their own:
I’m well aware there are typos on my own site. Mistakes happen, but how much are those mistakes worth?
Spelling errors and trust: What the research says